Family RV Association

Today, at FMCA's 109th International Convention & RV Expo Governing Board Meeting in Redmond Oregon the official name of the FAMILY MOTOR COACH ASSOCIATION (FMCA) was changed to FAMILY RV ASSOCIATION (FRVA).

It's essential that the new name resonates with both existing and potential members while capturing the essence of the RVing lifestyle and community values. A double-win comes when the naming construct also reflects the brand promise. The presumed market leader in the space, FMCA has the opportunity to include the category identifier (RV) in its naming construct in order to lay claim to their leadership as the RV authority.

Now, remember that FRVA is member-owned and members have a say. Each voting chapter has a representative (and alternate) that comprises the National Governing Board. This group meets once per year at an FRVA international convention to vote on issues.

After some spirited discussions, the new name, FAMILY RV ASSOCIATION was voted in. Stay tuned for more detailed information from FRVA.

In light of this development, what are your thoughts concerning the WESTERN MOTOR HOME ASSOCIATION (WMHA) name? Should we adopt a name that better reflects our growing membership? Maybe something like WESTERN RV ASSOCIATION (WRVA)?